2000 and 2001, Burberry Classic won the British Fashion Council and the modern design of two series of awards. into the 21st century, Burberry Li Jia fast pace of its global expansion. in September 2000, its global flagship shop opened in London, New Bond Street. in October 2001, Burberry's flagship store to open in Los Angeles to the Hollywood star-studded Beverly Hills. Since then, Burberry, Germany, Spain, Italy, Russia, Japan, set up a number of important cities more unique style of store.